Honda is a Big Winner in the American Customer Satisfaction Index

September 6th, 2016 by

Honda AccordHonda has achieved something that few mainstream car brands do. The brand has earned one of the top spots in the annual American Customer Satisfaction Index, beating out many luxury brands. Honda also saw a jump in overall customer satisfaction for the 2016 model year, indicating that customers are willing to depend on Honda vehicles. Find out more about how the Honda brand has been winning over customers here at Brilliance Honda in Crystal Lake.

Honda Customer Satisfaction

When it comes to customer satisfaction, Honda is one of the biggest winners this year. It earned an 8 percent increase in overall customer satisfaction, which put it into second place overall. These ratings are based on a total of 3,776 customer satisfaction surveys collected during the second quarter of 2016. Honda earned an overall score of 86, which puts it behind only Lincoln, an American luxury brand. That score puts Honda ahead of other brands including BMW, Toyota, Lexus, Subaru, Infiniti, Audi, and others.

One remarkable feature of the American Customer Satisfaction Index ratings is that they track changes in customer satisfaction from year to year, so it’s easy to see when automakers are consistent or inconsistent. The Honda brand has been incredibly consistent year over year. In fact, its baseline score is 85, just one less than this year. That puts Honda in the all-time second place spot, tied with Mercedes-Benz. For reference, the average score overall among all vehicles is 79 for all years where data was collected, and 82 for the 2016 year.

The fact that Honda has always been near the top of the Customer Satisfaction Index is evidence of the brand’s reputation for reliability and durability.

Visit Brilliance Honda in Crystal Lake

You can find out more about the latest Honda models here at Brilliance Honda in Crystal Lake. We’re happy to let you get behind the wheel so you can see for yourself why we’re eager to make drivers so happy. We’re located at 680 W. Terra Cotta in Crystal Lake, just a short trip from Elgin, and we hope to see you soon!

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