Honda is KBB’s Best Overall Brand for Third Year Running
Once might be impressive. Twice would be even better. But three times in a row? That kind of consistency means that Honda must be doing everything right. Kelley Blue Book has named Honda the Best Overall Brand for the third year in a row. Honda has built its brand on reliability, high quality, and efficiency, and this year is no different. According to Kelley Blue Book no other mainstream brand can top Honda this year – or in the past three years. If you’re looking for a new vehicle here in the Elgin or Crystal Lake, IL area, read on to learn about what sets Honda apart!
Kelley Blue Book Brand Image Awards
According to Kelley Blue Book, Honda not only won the Best Overall Brand in the 2015 Brand Image Awards, but the Japanese automaker also won the Best Value Brands honor.
“This is the third year in a row that Honda has claimed the title of Best Overall Brand, thanks in large part to many of the same reasons it also took home this year’s Best Value Brand trophy,” said Kelley Blue Book. “It’s familiar territory for Honda, which has built a reputation for quality and reliability by providing buyers with well-built, hassle-free transportation for decades. Honda owners are more loyal than most and recommend the cars more often, and that’s exactly why and how a great brand is built.”
Kelley Blue Book Brand Image Awards are put together by the Kelley Blue Book Market Intelligence Team. This organization studies feedback from over 12,000 new vehicle shoppers over the course of the year to gauge how different brands are perceived. Kelley Blue Book says that the Brand Image Awards are “more accurate than a moment-in-time survey” because they include sentiments of shoppers over the course of a whole year to get a more comprehensive picture of public opinion.
What all that means is that according to Kelley Blue Book, Honda is maintaining genuine enthusiasm among the auto buying public. To do so, Kelley Blue Book said that Honda combines “reliability, outstanding resale value, and a uniquely appealing brand of refinement.” It’s not much of a surprise that with these qualities Honda vehicles are some of the best selling out there. Honda vehicles are “great values because they’re so desirable – and vice versa,” said Kelley Blue Book.
Visit Brilliance Honda of Crystal Lake Today
If you want to find a great Honda model, come visit us at 680 W. Terra Cotta Ave. in Crystal Lake. As your trusted Honda dealership serving the Elgin and Crystal Lake area, we look forward to putting you behind the wheel of a great Honda today!